My First Blog Post-Shelby Gogulski

What do I do with a Blog? I'm not just Snap Jewelry

I have this great website and an opportunity to blog on whatever topic I want but I find myself stuck on what to write. Do I keep sharing my collection and how awesome it is and sound totally snobbish, do I talk about life and happenings and let my competitors see the  next move I'm making or do I just talk about politics? OK OK I know the last one is not even an option. One, since I don't vote yet and Two, I have no desire for chaos to break out on the page. 


I will say that I want to write often and I want you to find something interesting when you take the time to read the post. I started writing about how I got started and then fizzled out waiting, hoping and praying I would have a Shark Tank air date.  I knew last June I filmed and knew the sharks were not interested in me but would I actually air? While I waited I got into a funk wondering what I should have done to better guarantee a Shark. What could we have done differently that would still allow us to create something for everyone at a price anyone can afford. I finally aired and still haven't watched the episode but know at this point I did the best I could with the idea I had.


I think I have my next blog. I'll talk about trying out for Shark Tank...that might be something interesting to share. 

Have a Charming Day



How do I go from an idea to a company? Interchangeable Jewelry? Personalized Gift Ideas

When I started this little venture I was looking for things that I could hang from my boots and change out based on what I was wearing or where I was going. I found cute glass lockets, mini charms, snaps and hanging charms. I fell in love with some of the ugliest snaps which I call Snap and Poppers. Snap because that is the base that I use to pop in your Popper. My parents gave me $500 to buy fun things that I could offer to my friends at  a great price and still make money. I wanted everyone to be able to afford beautiful jewelry.

I had no idea there were other companies out there doing Lockets or Snaps or Charms. I thought I was so clever finding this concept in Amsterdam and Germany and was going to bring it here. I like to shop but that wasn't something I every looked for or saw in stores. When I had a little friends get together in my kitchen it was great and people loved what I bought to resell. I took all that money and bought more and did it again and again. I spent $100, made $200 and bought another $200 worth of product and made $400 and so on until I realized that this could be a company if I could figure out how to make my own things rather than something someone else was creating. I realized that's how business is created. You see or think of a great idea and do what you can to make it your own.
I went from buying from other companies to searching for my own factory that could create things I liked. Pictures of a favorite place, bling paws for my 6 dogs, crystal that looked like my grandmothers crystal ring, soccer with all the colors of the ball in sparkling glitter on a snap and so on. That's the perfect reason I went from 20 choices to over 1600 choices. We are all special and unique and like so many different things. I would do a show and someone would say do you have horse, a nurse, a purple and green and black and teal etc...they asked and I could make it. It wasn't easy. I've had 4 websites in 19 months, tried out 11 factories with less than half being trustworthy, tried to get things made in USA but the cost would no longer allow me to keep that affordable price point. I went from trying to help my parents pay for high school to homeschooling because my high school didn't allow more than 5 days in a quarter and many times a show can be 5-6 days. I meet thousands of people, work to get my items in stores, get media attention and this was a the direction I wanted to go.
That's how I started Yourself Expression Snap Jewelry and Interchangeable Accessories.

A New Day- Boot Bling to Yourself Expression

I began making Boot Bling and selling the items to family and friends. It was great, if I had an orange shirt I could wear orange on my boots, pink I wore pink and striped I could wear striped. They were fun to make and I had the help of my brother and Mom but I needed more. I wanted a way to personalize those bows to fit each of my friends passions. I loved soccer, K wanted a volleyball, A wanted cats and others just wanted an initial. I began researching interchangeable items and went to Michael's to see what they had. 
This is what I came up with and they were so cute. I had hanging charms from where ever I could find them that could personalize the boot and change as often as I did. Boot Bling!
Well that didn't last long since what I used to hold them was a simple binder clip... See how to make Boot Bling Here. This was with Rosie O'Donnell who is amazing and that will be for another story. 
See the UGG boots I already had, well my Mom was right I didn't need another pair with bows when I could make my own.
Think it, do it, have fun with it!

Yourself Expression CEO Shelby Gogulski- Snap Jewelry, Coin Holders and Angel Lockets

Hi world my name is Shelby Gogulski and I am 16 years old.
I thought I would start by telling you a little about myself and then go into detail how I turned an idea of offering affordable items that could change to match what you wore into a real company. I plan to share everything about what I love, what my family enjoys doing and just fun general information. 
I didn't plan to start a company in fact I had no idea how a business is started, actually I really didn't think much about how things work. I mean, I was 14 and just wanted a pair of boots with cute bows on the back from UGG.
It was Christmas time and they had hot pink boots with bows on the back. They were "just" $200 and I told my Mom that I really wanted those. Now I already had a pair of UGG boots at home but they just didn't have those bows. I'm pretty sure my Mom rolled her eyes and told me I was nuts but I am sure she said "Shelby you have a ton of bows at home go put your own bows on the back of those boots in the closet and create your own look." HMM I can create my own. 
I went home and looked around the house to figure out how I could put bows on my boots without ruining them. I found a perfect solution that allowed me to interchange bows that I wore in my hair and attach them to the boots. I could change the bows to match whatever I was wearing which was even better than the UGG's at the mall. I mean those would get ruined, wet and fall a part. (my Mom told me that) If the ones I had on did that I could just change them. Create, wear and change. 
My Original Boot Bling Logo
My first company name was Boot Bling and this was my logo. Wow that was in February 2015. Just an idea that has come so far. (I will tell you how I made them later)


 I will leave my first blog with a little mystery and continue my story in my next blog. I'm asked questions all the time and will begin to answer them here.